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Category Archives for "Content marketing"

Content Marketing For Live Streaming

How To Use Content Marketing For Live-streaming

By Tawanna B.

How To Use Content Marketing For Live-Streaming Check out the live stream video where I discuss how you can go about using content marketing for live-streaming videos. LIVE on #Periscope: How You Can Use #ContentMarketing For #LiveStreaming #bizscope https://t.co/lmuDtZCUk6 https://t.co/HcbUgqHVIX — Tawanna B Smith, MPP (@TawannaBSmith) August 18, 2016 If you’re a fan of text (because […]

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Elements of Ideal Customer Avatar

8 Must-Have Elements Of An Ideal Customer Avatar

By Tawanna B.

The ideal customer avatar Defining your ideal customer avatar is the pre-work you must complete before you create one piece of content or sell your products. Oftentimes it is overlooked by entrepreneurs who are passionate about their products but unclear about marketing. In consulting with one of my clients, I tasked her with clearly defining her […]

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Planning your content

How To Plan Your Next 60 Days of Content

By Tawanna B.

Before we talk about how to plan 60 days of content, let’s talk first about what a content calendar is. What is a Content Calendar? In the most basic of definitions, a content calendar is a resource that content creators use to plan and organize their content. Marketing teams use content marketing calendars to strategically plan […]

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