To be a better on camera live streamer it takes practice, consistency and determination. That’s the seven-foot view. I’m going to give you some specific strategies that you can use which will hopefully help you out.
Here’s the thing, being able to rock a live camera doesn’t come naturally for most people. Even the professionals started somewhere. With time and direction, they improved their skills.
You can too.
Decide what kind of live streamer you want to be. There are two different types: the off camera live streamer and the on camera live streamer.
If your business warrants that you do most of your broadcasting on camera, work on these seven simple strategies to make you the bomb on camera host.
Understand that with live video there is no hiding. It’s important that you manage your feelings about being in front of the camera. Unlike selfies or pre-recorded videos, you can’t edit. There are no filters. You can’t do a second or third take.
You either get things right or you make a mistake and move on.
Do you like the camera? Are you scared of the camera? Knowing how you feel before your press “Broadcast Now” will allow you to deliver from a place of truth.
Broadcaster and viewers alike are attracted to live streaming because it is so real. Everything is in-the-moment. However, that realness can be intimidating if you prefer a more controlled environment or don’t have a good attitude towards the camera.
It’s up to you to decide where you are.
Here are some common remarks from would-be female live streamers:
“I’m okay with the live camera just overly concerned about my appearance.”
“I think I’m in my head too much.”
“I am scared of being judged.”
“I don’t like how I look.”
Let’s face it. We women have a lot more things to worry about than men. We tend to be more self-conscious about our hair, our makeup, or our weight. If we’re not completely satisfied with how we look, we will NOT get on camera.
I for one will admit that if my hair is out of control, I will not get on camera. This doesn’t mean that I will not broadcast, it just means that I will live stream with the camera facing away from my face.
From a business (and image) perspective, it’s important how you show up.
If you look disheveled and that’s not a look that people associate with your brand, then you probably shouldn’t be on-camera. However, just because everything isn’t perfectly in place, this does not mean that you can not deliver.
The truth of the matter is that if you feel self-conscious or you don’t feel comfortable with yourself, it will come across loud and clear on the camera.
It’s up to you to get to a place where you feel okay. Does that mean that you’re going to look like a fashion queen every time you go on camera to live stream? No, because if you aim for that, more than likely you will get burned out.
Create a system for yourself that will simplify the camera-ready process. Some days will be more glamorous than others. Accept it. If you don’t, then those days when you are short on time and can’t achieve the runway look that you’ve been aiming for, will be the days that you decide not to live stream.
Deciding not to live stream when you’ve committed to growing your online business using the strategy, is the wrong answer. Consistency is the key to building trust with your audience and becoming a successful live streamer.
If you’re not comfortable in your skin then your message for your audience will be lost. Strong speakers maintain firm control over their body language. They understand that people will not buy into their message if their body language is off because people are intuitive.
Your body language sends strong signals. If you’re not assured of yourself or your message, then your body language will reflect it. Your audience will decide that there’s “something” about you that’s not clicking for them. This can cost you their attention or a potential sale.
I’ve found that standing up instead of sitting down helps me to deliver a more energetic broadcast.
Positioning the camera slightly above eye level on a high desk makes it easier for me to keep my shoulders pinned back with my head held high. This allows for my upper body to be more erect and my body language to reflect self-assuredness.
Take a moment to practice this in front of your camera phone.
As an actor I spent a lot of time in the mirror memorizing lines, practicing facial expressions, and working on pronunciation. You have to love yourself to spend hours looking at yourself for that long.
Practice talking to yourself in the mirror so that when it comes time to looking at yourself on your camera phone, it feels the same. The only difference is that there are faces on the other side looking at you. Luckily, you can’t see them.
Conversely, as a speaker, although you may have practiced in front of the mirror, once you get on stage, all those prying eyes are looking back at you. Live streaming is less pressure than live speaking engagements, however it can deliver much of the same results.
Use the mirror to practice that stare-at-oneself muscle and watch your on-camera live streaming skills improve.
“Looking at yourself constantly is so odd.”
When you’re live streaming, don’t look at yourself. You’re talking to the people on the other end of your broadcast. Focus your gaze into the camera lens.
It helps to have strong eye contact with your audience. It pulls them in to you. They feel like they can trust you. You may see your face in your peripheral vision but when you’re doing an on camera live stream, you’re not having a conversation with yourself.
You’re having a conversation with your viewers. Let them know that.
When you start looking at yourself, you lose focus. The self-consciousness and critiquing creep in. Look into the lens. Remember that your live stream is about your audience, not you. Click To Tweet
For the remaining strategies on how to become a better on camera live streamer, watch my Periscope broadcast on the subject.
— Tawanna B Smith, MPP (@TawannaBSmith) July 29, 2016
Let me know in the comments below, what are some of the things that scare you about being an on camera live streamer?