To properly organize and repurpose live videos, workflows are your best friends. In their crudest form, they are called “check lists.”
Check lists are designed to keep us organized. They also keep us on task with what we need to get done. They help to create systems for us, whether it’s in our business or in our lives.
When you create content, check lists are especially useful for remembering everything that goes into the process. Watch the following Periscope video broadcast where I discuss it:
As you can see in the video, Live broadcasts are dynamic. They can easily become fast-paced environments once an engaging audience builds. As people leave comments or ask questions, you as the broadcaster can become distracted. Before you know it, you’re off on a tangent.
After creating well over 400 broadcasts, I realized that the ones where I didn’t work from a list or an outline suffered in organization.
If your goal is to create a polished piece of content for your business, work from a list that outlines what should happen before, during and after your live video. As with anything else pertaining to your business, you need a strategy and a plan to be effective.
Let’s think about the before and after process of creating a blog post. In a succinct blogging workflow, you’ll find research, writing, editing, vetting and editing images, outbound linking, SEO optimization, calls to action, and social marketing.
This kind of workflow allows blog posts to be discovered, read, shared and marketed.
If you want to treat your live stream content creation process like blogging, then adapt a similar workflow for your business.
Once you’ve created your Live video, what do you do with that content? To work smarter and not harder, repurpose your live video streams.
Don’t allow your saved broadcasts to sit on their originating platforms collecting dust. It would be an ineffective use of your time and efforts if the videos are not working for you in some additional capacity.
If you’re a teacher, coach, motivational speaker, DIYer, direct marketer, repurpose live video streams to draw in new viewers. Those new viewers may be your next customers.
Repurpose your live videos into other pieces of content so that you can reach people on multiple channels.
People consume content in different ways. Make sure that you create content in different ways to feed their consumption. A follower may prefer to watch a video, listen to a podcast, read text, or consume graphics. Use a checklist to outline various repurposing tactics. The outline will also remind you to utilize the tactics that make sense for your business.
Here are a few ideas on how you can repurpose live video streams:
There are dozens of other ways that you can repurpose your content. The guys at CoSchedule created a comprehensive guide to the various ways that content can be repurposed.
In general, I follow fifteen different steps for my Periscope content creation process. These steps range from ideation to marketing and repurposing. Having a system in place, I can share my workflow with my team members as needed. This frees me up from handling everything, thus allowing me more time to work on other things.
What are some of your must-dos when you’re creating live broadcasts? How do you repurpose your videos?