In the above video I talk about three ways that you can repurpose your live videos to increase your reach across various social platforms.
Let’s face it, everyone isn’t a writer. Sometimes speaking your content through audio solely or through video comes more naturally.
Do what comes naturally to you first! Adjust from there.
I know that this particular video only covers three ways that you can repurpose your videos but understand that there are more than a dozen other ways that you can turn one piece of content into many pieces of content.
You’ve put the effort into creating good content. Why waste that effort by only sharing it in one place?
People are all over the web. They’re on social media, they’re on business forums, they’re on presentation platforms, they’re in your Inbox.
They are everywhere.
Now I’m not saying that you need to be everywhere but you need to be in more than one place.
Why? Because more than likely your ideal customer is in more than one place. And you need to be wherever your ideal customer is at.
The other reason is that you want to make sure that you’re getting the most bang for your bucks.
One of the ways that I like to repurpose my Facebook live videos is through my blog. I use a special tool to automatically repurpose that Facebook live video.
Why is repurposing my videos to a blog so important?
Because blogging has afforded me the ability to travel to work with other publications to get clients so I’m always gonna be a proponent of blogging.
I will always tell you to make sure that you have a blog because blogging is a way that people get their messages out in the world. It is also how they establish authority and get people to know them, like them and trust them.
You can either auto save your videos to your device and then upload it to your site. You can download the video after you’ve finished broadcasting. You could grab the embed code of your Facebook live video. Or you can use third party software as I do, to automatically send your live video to a blog post. It’s super easy, fast and convenient for me.
The advantages of having the raw video saved to your phone is then you can easily repurpose it to other platforms, edit the video, etc. without losing the quality as you would if you downloaded the video from Facebook after your live stream has finished.
The other way that you can repurpose your live videos is by uploading it to YouTube.
YouTube is a tricky beast with longer form videos so you want to think about this carefully. If your drop-off rate on the videos is high because your videos are long and don’t capture the viewer’s attention and retain it, then it can actually affect your rankings on YouTube.
This doesn’t mean that there aren’t long videos on YouTube. The ones that I’ve found to be most successful are tutorial videos where you are showing people how to do something.
They will stay engaged for that particular video format.
If you want to learn how to rank on YouTube, you can either watch a bunch of videos on the subject or check out this time-saving cheatsheet on how to rank on YouTube.
Within Facebook and Periscope, you will get a permalink to your live videos. I’d say this is probably one of the easiest tactics you can deploy.
Facebook will give you a permalink for the video.
As long as you have your Twitter account linked up to Periscope, the app will tweet the video out for you. So in some cases you can say that it’s automatic with Periscope.
To help me automate parts of the process, I use a handy dandy tool call Coschedule. It’s an editorial calendar (so that I know what I’m blogging about) as well as a content promotion tool.
It saves me time and money. Otherwise I would have to share my repurposed content manually across platforms or use a tool like Hootsuite. Or I would hire a virtual assistant to do the job for me (which I’ve done in the past).
Be sure to watch the video above for more information. Or if you want to catch me live on Facebook, you can find me at https://facebook.com/tawannabsmith.
Let me know in the comments below if you have any questions or any particular strategies that you use to repurpose your live videos.