7 Easy Steps How to Create and Promote Good Facebook Live Videos

By Tawanna B.

7 Easy Steps How to Create and Promote Good Facebook Live Videos

How to Create and Promote Good Facebook Live videos

I’ve been wanting to create a pillar-style Live video post for a while. One that would walk you through not only how to create a good Facebook Live video but also how to promote it.

Getting on camera is only part of the battle.

Getting people to join you live or watch your replays over and over again is the harder part.

Remember, it’s not just about creating good-looking content.

It’s about getting people to consume it so that you can achieve your specific objective.

In this post you will find everything you need to know about going Live on Facebook and ways to promote your live video content when you’ve finished.

1. Decide what the topic of your live video will be.

Make sure to title your live video appropriately and write a description, rich with keywords (you can always edit this later).

It also helps to put tags on your video to help with discoverability on Facebook.

What should you talk about in your video?

This is probably one of the most common challenges new broadcasters share with me – not knowing what they should discuss in their videos.

Don’t worry.

Some days I don’t even know what I want to talk about.

That is, until I consult my handy dandy content calendar. I use pen and paper, a calendar on CoSchedule, Evernote, or my Notes app on my iphone.

saving time on social media coschedule

Basically, I use whatever I can in order to capture those random gifts from the idea fairy.

Whether you’re writing your content or speaking your content, it’s a good habit to keep track of topics as they come to you.

Having a document filled with topics helps with broadcaster’s block.

It also keeps you consistent.

Here are some ideas to get those creative juices flowing:

– What are you passionate about?

– Give the audience a behind-the-scenes look of your day.

– Consider doing theme day topics like Monday Motivation, Tech Tuesday, Wanderlust Wednesday. Be sure to cater it to your particular niche or subject matter.

– Use content marketing with your live videos. What questions or challenges does your avatar/audience/target customer face?

Read 8 Must-Have Elements of an Ideal Customer Avatar to understand how to define your customer.

Sometimes you get ideas from an unrelated niche. I know I do.

All. The. Time.

Get inspiration from 9 Ways to use Live video for Travel Content Creators.

2. Prep yourself for being on camera if you want to represent your brand in a particular way.

If you’re nervous about being on camera, practice going live (privately) to yourself on Facebook.

You may want to practice speaking in the mirror.

talk in mirror facebook live

Here’s a little secret: I talk to myself in the mirror.

Don’t worry. I’m not going crazy.

It’s a technique that I picked up in my theater days. Actors practice their lines in the mirror as part of their preparation.

shakespeare live video toolkit

It’s a good skill to have in ye ol’ toolkit.

The best practice you will get is by actually going live…again and again and again.

In the meantime, here are 5 Easy Live-streaming tips for the Camera Shy.

I PROMISE it gets easier with each broadcast.

If you need a little extra help, you may want to go through this FREE 5-day course and challenge.

No time?

Then take a look at these best practices for building your successful live-streaming channel.

3. Pre-promote before you go live.

People are busy and distracted.

Generally, you have to tell them what’s up. Tell them what you’re doing, what time to expect you and where to see you live.

Admittedly, I have a bad habit of pre-announcing.

I absolutely love improv and free-styling so I’m wretched at pre-announcing.

freestyle for live video

Hey! Be better than me.

Do what I say, not what I do. ūüėČ

For platforms like Periscope, announcing 15 minutes ahead on Twitter usually suffices.

For Facebook you can pre-promote in the following ways:

– Create an event on your profile, group, page.

Use the Live video scheduling option.

– Set a day/time and send out to your list ahead of schedule. Since you’re using email, give your list at least 24-hours notice.

– Post an update on Twitter about 5-15 minutes prior to going Live.

– Create a graphic to post on IG or Pinterest with your scheduled day and time if you’re active on those accounts.

4. Create a brief outline for your video to help with the nerves and stay on track.

Unless you’re skilled¬†at staying on track with constant¬†interruptions, it’s a good idea to work from¬†an index card.

It doesn’t have to be a dissertation.

You just want to write down a few pointers to keep you focused.

typing cat

Generally you want to do the following:

– Greet your viewers; shout out people who will watch the replay.

– Introduce yourself: who are you, what do you do, how do you help people.

– State what you’re talking about on the video?

– Don’t rush getting through your intro. It takes Facebook a couple of minutes to notify people.

– Acknowledge people briefly when they come in, otherwise you can easily get off on a tangent.

– Cover point #1 on your index card.

– Cover point #2, #3, etc.

– Answer questions and comments if you want. Two-way engagement is always good. Isn’t that why you’re going live?

– Give your audience¬†a call to action (CTA) like “share”, “invite”, “like”, or “comment” on your video.

– Tell your audience the next step you want them to take, i.e., visit a landing page or message you.

– Thank your audience for being there. Tell them the next time that you plan to go live. This helps to create anticipation and momentum.

Important tips:

tips for good faecbook live videos

1. Plan to talk for at least 3 minutes to give people time to get a notification about the live-stream.

2. Use a tripod, selfie-stick or stand for camera stability. Nobody wants to get dizzy watching your video.

3. Be yourself. Full stop.

5. Go back and give your own video some love.

love your live video

Like it, share it, reply to people’s comments. I try to reply to every comment on my video, particularly ones from people who I didn’t engage with live.


If you use syndication software like Live Leap, it will automatically push your video out to the groups, pages, profile that you “own.”

How does it do this?

Well, you designate in the software’s dashboard where you want the live video to appear before you go live.

These extra “appearances” help with increasing your views and getting your videos in front of multiple communities automatically.

6. Repurpose your live video to increase views and reach even further.

Content Marketing Live Video Cycle

Here are a few ideas on how you can do that:

  • Post the video URL on Twitter. Make it stand out with a graphic.
  • Create a custom thumbnail graphic for your video instead of a default frame grab to make the replay look sleeker.
  • Post the link to the video on LinkedIn if appropriate.
  • Use the graphic you created on IG and place the link to the original video post in your bio, making mention of the link in your post’s description.
  • Use the graphic on Pinterest, linking back to the video.
  • Save the video to your phone to have the raw file for later. You may want to edit it and re-use elsewhere, like in a landing page for instance.
  • Upload the video to YouTube. Note: If you download the video from Facebook and then upload it to YouTube, the video quality degrades because of compression. It’s always good to have the raw file.
  • Turn the live video into a blog post. You can either transcribe it, create show notes (like a podcast), summarize what you discussed or expand upon your video so that you have written text for SEO purposes.
  • Turn the video into an audio file and post to Soundcloud or wherever your podcast.
  • Put the link to your video in your newsletter with a synopsis.
  • Add the link to the video in your content calendar as part of your overall promotion schedule.


Do you like automation?

Use repurposing software like Simple Social Press which automatically sends your FB video to your blog.

I send mine as a draft so that I can add words later.

However, you can have the video publish automatically on your blog once you’ve finished broadcasting on Facebook.

This saves a nice bit of time.

You can also use a tool called to automatically strip the audio from your live videos and turn them into sound tracks. Here’s one that I did about learning lessons from failure:

Some people love listening to content so stripping the audio provides an added convenience for people who like to listen on-the-go.

Lastly, plan and automate it all with a tool like CoSchedule to take the heavy lifting off your hands.

Create a calendar of your content, your promotions, and set it all to happen automatically.

Read this tutorial on how to use CoSchedule to help you save time.

7. Give your video a little extra marketing love if it warrants.

live video promoting

Perhaps you’re promoting something or your video was particularly powerful and you want to use it as a sales/attraction/awareness tool.

Provided you have some comments, shares, likes, you don’t have to pay a lot of money to create an ad from your video.

You can boost the post or create the ad.

This will help to get the video in front of more of your audience, your audience’s friends or a new audience depending on what you designate in your preferences.

Last bit of advice on creating and promoting good Facebook Live videos

Don’t be discouraged by “small” numbers or big-headed by “large” ones.

Your focus should be on your goal, one of which might be to reach your target audience.

Even with what would be considered micro influencer numbers on my live videos, I’ve been able to attract new customers, make affiliate sales, sell digital products, grow my list, close $20,000 sales and improve my public speaking skills.

These were some of my goals.

What are yours?

Remember, we all have individual goals for our businesses so you don’t want to get wrapped up in non-constructive criticisms by the uninformed, comparison to other people or vanity metrics that don’t mean squat.

conversions live videos

Conversions are what count!

And more importantly, the specific conversions that matter to YOU are what count the most.

To help you understand better how live video might fit within your overall marketing strategy, read Where does live streaming fit in the Marketing Funnel.

It will provide you with some valuable insight.

Follow the system and steps outlined above, implement and be consistent.

That last word is the KEY to the kingdom!

In time, and with a strategy in place, you will see the return that you’re looking for with your live videos.


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